strength in mind, body & performance
I help teens, athletes and everyday adults build physical strength, mental resilience and the confidence to thrive - both on and off the field.
WHO I'VE WORKED WITH
Alex Seyfarth
(Wests Tiger #232, NRL Debut 2020)
Az is one of the good guys in Athlete Preparation and High Performance Coaching. I met him back in 2015 when I was coming through the Academy System at the West Tigers, and he’s been part of my journey as a player and person ever since. His understanding of what it takes to be a High Performing Athlete & Person is second to none and he truly knows how to get the best of people, which is a skill that's hard to come by in our world!
Blake Worrall-Thompson
(High Performance Coach)
I've known and worked with Az for many years and his approach to the mental and physical side of Athletic Development & High Performance is brilliant. When I signed up to my first Ironman my body (and mind) was in all sorts. I was having shoulder, hip and knee problems and within a month of following his guidance, all 3 had gone. The ironman is a super challenging event but I'm feeling more comfortable in my body and mind with the help and guidance from AZ!
Niwa Barlow
(Rugby Union Athlete & MMA)
I found Az after a few years of inconsistent performances, injuries, and some pretty poor mentally seasons. But in only a few short months, his guidance on and off the field has given me the confidence in my body and my ability that is taking my game to a whole new level. After coming off my best and consistent season yet, I am now getting the recognition I know I’m capable of, and I could not have done this without Az’s help!
WHERE I'VE WORKED
WHO THE HECK AM I?
After 16 incredible years living and honing my craft in Australia and a unfortunate Diabetes Diagnosis to our youngest son at 11 months old, we decided to hit the reset button in 2024 and return home to New Zealand.
I’m a husband, a dad to three boys, a wannabe lifestyle farmer, and an health and performance enthusiast.
My career has been a wild ride, centered around being a High Performance/Athletic Development Coach in professional sport (NRL & Rugby Union).
It’s been my privilege to spend most of my adult working life doing what I love: helping athletes on both sides of the Tasman become stronger, tougher, and more resilient to the demands of their sports.
From game day to grind day, my mission has always been to help them not just survive but thrive and do it all over again the next week.
Along the way, I’ve had the privilege of collaborating with some of the brightest minds in the business and working with some of the most talented athletes around.
I’ve also worn many hats outside the field: running fitness-focused businesses, hosting seminars and workshops, and interviewing an inspiring lineup of professors, scientists, coaches, entrepreneurs, authors, and thought leaders from all over the world.
What gets me out of bed in the morning is my passion for unlocking human potential. I know what it takes both physically and mentally for pro athletes and high achievers to perform at their absolute best, and I love helping people from all walks of life discover their own version of peak performance.
Whether you’re chasing a dream, smashing a goal, or just trying to keep up with life, I’m here to help you get there and have some fun along the way.
HOW CAN I HELP?
This coaching is right for you if:
You aim to perform at an elite level, whether you’re a professional athlete or a corporate professional striving for excellence in all areas of life.
You’re grappling destructive habits, poorly structured routines, or detrimental stress levels.
You’re curious about meditation, breathwork, or mindfulness practices but unsure how to start or if they’re right for you.
You’ve seen people online jumping into ice baths, it looks awful but maybe a bit intriguing.
You want more than a coach who just writes programs; you seek accountability and a good laugh along the way.
You prefer working with someone relatable who has experienced more than they might care to admit.
You need tools to better cope with stress and to possibly stop turning to unhealthy coping mechanisms.
You want more out of your gym sessions you know the basics but believe you can give a lot more.
THIS COACHING IS RIGHT FOR YOU IF...
You want to perform at an elite level. You might already be a professional athlete, or you might be a corporate employee, but you want to push yourself to achieve in all areas of your life (not just in the gym)
You’re struggling with, negative self doubt, destructive habits, poorly structured routines, detrimental stress levels etc
You’ve heard about meditation and breathwork, or mindfulness practices but not sure how to get started, or if it’s your kinda thing…
You’ve seen people online jump in a freezer full of ice and thinks it looks awful (but possibly a bit intriguing)
You want MORE than a coach who writes programmes
You want to be held accountable but also have a laugh along the way
You want to work with someone relatable
You want to be mentored by someone who experienced more than I would care to admit
You need some tools to better cope with stress and to possibly stop turning to unhealthy coping mechanisms
You want more out of your gym sessions you know the basics, but you know you you can give a lot more, but don't know how
WHO I'VE WORKED WITH
Joel Davie
(Archewell Construction Founder/Owner)
I worked with Aaron years ago and have followed his journey ever since. After a social media post of his really
hit home for me one day I was compelled to reach out, and from there I worked with him for 12 weeks and have never looked back.
His ability to find out who we are at our core level is something I've never experienced before! He was able to
identify how I get in my own way and how it all impacts on my daily life, and it's in this work and area where I have seen the most growth and impact.
The tips & tricks with how to make us more robust to the demands of our lives is something we all should experience and it's something that sets Aaron apart from the rest.
As a business owner I wear many hats, sometimes all at once which can be incredibly demanding at times but this experience has improved me 10x in every area of my life!
Ned Cusack
(Enterprise Business - Team Lead @ Salesforce)
I’ve worked with and known AZ for a number of years now, and during this time, his knowledge and
passion for coaching and high performance has been inspirational.
I’ve been exposed to all forms of training in Health & Performance for 16 years and his Programme blew me away!
AZ’s creative approach and his comprehensive understanding of the human mind & body reflects the bulk hours I imagine he’s spent over the years fine tuning his craft to produce high performing individuals.
Jeremy Morgenstern
(Operations Manager at EezyPak)
I’ve always looked to AZ when ever I
needed help with my training and getting my mind and body right.
He's always been a great sounding board and a voice of reason when I needed to get shit done in my training and in my life for that matter
The way he structures his coaching is unreal, he keeps things so fresh and innovative which always keeps me on my toes and accountable.
His coaching and mentorship has changed my life.
WHAT ARE YOUR OPTIONS?
What are your options?
- Remote Coaching: Via Zoom and/or phone.
- Face To Face Coaching: At my home facility
- Corporate Speaking
- Sports Teams/Clubs & School Speaking
Whether you opt for a one-hour coaching session or a transformative 12-week program, you’ll experience a profound shift in your capabilities and mindset. I will help you cultivate an unshakable winning mindset, develop unwavering focus, and tap into your inner reservoirs of strength and determination. Don’t settle for mediocrity when greatness is within your reach. Invest in yourself, commit to your success, and embark on a journey of personal and professional transformation.
Are you ready to elevate your performance and unleash your full potential? Shoot me a message today to line up a free call. Take the first step towards achieving extraordinary results.
Contact me to discuss your current situation and goals to see if my coaching style suits you.